Direct selling day for Chinese customers, tourist and residents, in the Folli Follie boutique in the Serrano area, Madrid. We carry out different special sales days* for the Chinese community for several months. We achieved advertising campaigns in Chinese media and social networks in Spain, coordination of guests and direct help to the sale in Chinese. The sales increased and consolidated among customers of Chinese nationality, even months after the end of the events.
*Two hours of special sale focused on this community.